Confused about how to get the most from the Twitter phenomenon?

This practical, hands-on webinar helps authors and publishers begin, expand or improve their tweeting.

Tips and tricks will include how to:

• Create a 25%-100% increase in Twitter followers within a week
• Develop high content, low promotion tweets that people want to retweet
• Reach high profile individuals
• Utilize Twitter parties and other strategies to build an audience
• Make the most of your branding on Twitter

Question: What do Seth Godin, Heather Armstrong, and Stephanie Klein have in common?

Answer: They are all best-selling authors. But before that, they were all bloggers.

Whether you’ve published a book, plan to publish a book, or are simply interested in learning how to build a solid online platform, a good blog is one of the best tools you can have in your arsenal.

Think about it: If you develop a loyal, steady stream of blog readers, you not only have some built-in buyers for your future books – you’ve got built-in publicists.

This practical webinar will help you get started blogging, or improve the blog you have already.

This session will cover the way authors can use blogs to promote their books via blog tours, blog syndication and guest blogging.

You’ll learn how to find blogs that would be appropriate and receptive to your book or business and proven methods for approaching blogs and websites to pitch your book.

Topics covered include:

• How to locate blogs that would be appropriate and receptive to your book
• Proven methods for approaching blogs and websites to pitch your book
• Using social media to promote your virtual book tour

There's a lot of buzz these days about marketing through social media. In a recent survey, 94% of the authors and publishers said that they planned to use social marketing this year.

While social marketing can be a terrific way to promote authors and books, it can be a frustrating waste of time if you don't do it right. In this session, you'll get an overview of social media marketing opportunities and advice on planning for success. Then we will go into more detail about promoting successfully through social networks such as Facebook, LinkedIn and Twitter.

Your book cover is more than product packaging. It's the most powerful marketing tool you have in your arsenal.

As an author and expert, the key question you must answer is . . . which book cover design is the right foundation for YOUR brand?

In this one-of-a-kind online session, you will learn what distinguishes a bestselling, brand-building book cover from a cover that practically guarantees your book will never sell

You’ll benefit big-time from this informative webinar led by returning speaker Penny Sansevieri of Author Marketing Experts.

Learn how to put your marketing and social networking pieces together build an amazing website that works for you!

Are you ready to leverage the latest and hottest social networking site?

If so you'll love this class. Twitter has taken the world by storm, 140 characters at a time.

This session will teach you the ins and outs of creating your own Twitter Success!

Generating more book sales and increasing the bottom line! What do you do now that the publication date has passed and the initial launch of your book is complete? Or you didn’t have a real launch with all the early elements in place…but the books are now off press and you need to get things rolling…fast!

You have worked hard and focused so much attention on getting the book on and off press and all those early details. Now what can be done and should be done to realize sales from these early efforts and those that will now follow. There seems to be so much that can be done…how do you choose which is right for your book and how can you do it all?!

These are questions that plague the independent and small presses both for their new titles and their back list.

Learn from seasoned Book Marketer, Sharon Castlen how the media and distribution work together to realize sales and how to go beyond the basics to increase sales and the bottom line. Learn the strategies for YOUR book and take away elements you can use immediately.

Bookstore Sales have declined each month since January 2009. And every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores ­ more profitably on a non-returnable basis. Are you getting your share of these sales?

In this webinar you will discover how to find new markets for your current titles (nonfiction and fiction), locate new users for your existing content, find new uses for your basic information and increase your unit sales, revenue and profits.

Ebooks are the fastest growing segment in an otherwise stagnant book publishing market. How can the independent publisher develop a smart ebook strategy to profit from the rise of ebooks?

Fresh from a popular keynote presentation in New York at Publishing University 2009, where he also presented the one-hour “p-Books to e-Books” class alongside Dan Poynter, Mark Coker of Smashwords will help demystify ebook publishing, distribution and marketing.

Learn how to build a strong presence on the Social Web without getting overwhelmed. This class will show you how to set up and implement essential social-media tools like blogs, social-networking sites, media communities, and social calendars. Learn how to integrate them so that your workload is greatly reduced.

Discover how to blog once, upload a photo one time, enter an event in one place, and feed all of it into your social-networking pages, your blog, and your Website. Creating this type of dynamic presence is necessary for success on today's Internet. This process does not have to be difficult or ridiculously time-consuming. Careful planning can make it practically painless!

What’s Different When Selling Books into the Christian Marketplace? Can my Christian book also sell into the secular bookstores?

The Christian market can be intimidating with all its components. What book goes where and can they cross over from the Christian bookstore to the Church bookstore to the Secular bookstore?

What do you need to know to capture this huge market?

The basic marketing tools are the same but the players, pricing and strategy are different.

This webinar focuses on the essential tools and resources you need to penetrate this market and all its sections.

Last year, social media and Web 2.0 established itself as the present and the future of the Internet. So, if you did not established your presence in this new Internet arena last year, you had better do it this year, because it is not going anywhere! This webinar will focus on the essential tools you should implement in order to establish your presence in the “Social Web.”

Author, publisher, and developer Deltina Hay explains:

• what an RSS feed is, and why you need one
• how to start a blog that will not break your back
• the basics of social bookmarking and crowd-sourcing
• why you want to share your images and video in media communities in which social networking sites you should establish a presence
• how to use a social media newsroom to highlight your presence

You've written your book, and now you're ready to tell Oprah all about it. So, why haven't you been booked? Why are the producers not returning your phone calls? Because they know something you don't...yet. In this Webinar, two producers who've booked for Oprah and other major TV talk shows will tell you how to break the booking code and get yourself on TV to talk about your book.

Karen Melamed and Barbara Wellner will show you how to:

• develop a compelling broadcast hook
• zero in on the right person to hear your pitch
• learn which day of the week and time of the year to make the call
• hear how to pitch yourself to the producer
• find out what to say in those first 2 minutes
• tips on how to make the most of your on air appearance

If you are a publisher who strives to sell more books and gain national exposure for your authors, publicity is the answer. Advancing your business and the popularity of your books is about making sure people see your book titles everywhere. Once you learn how to harness the power of the media, your business and your authors will finally get the recognition they deserve. Isn’t it time you did something about your publicity?

Picking the right projects makes the difference between success and failure, especially for smaller publishers. How do you find the right ones? You can't rely on editorial intuition or marketing expertise alone. You need both, but then you also need to check each title and your list as a whole to see if it's the best available use of your scarce time and money.

Publishing expert Marion Gropen discusses how to estimate numbers you can't possibly know, how to blend the quality of a book with the number-crunching, and how to make sure you're getting the biggest impact for your efforts.

Are you harvesting all of your sales potential?

As the market tightens, publishers can’t afford to throw marketing dollars at books that aren’t carrying their list. Instead, looking in-house at revenue channels you already have in place and aren’t maximizing can enhance your bottom line, move more copies through your sales channels, and grow your publishing company.

Whether you have one book or dozens of them, learn to easily and painlessly turn those pages and ideas into an entire product line.

This session promises new filters for viewing what you've already done and have been considering doing. Discover products that have zero production costs, providing you 100% profit and minimal development time. Expand your entire product line into various formats and languages using your book content as a base. Customize your products for specific industries and organizations.

Unearth new markets and new revenue that's right under your nose.

You've heard the term "Web 2.0" but can it really help you sell more books?

You bet it can and this class will show you how. Packed with tons of
information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you'll walk away with fun ideas, simple tricks, and tons of helpful advice.

Successful publishing is more than just publishing the right books. This session will explain how to look in-house at revenue channels you already have in place and aren’t maximizing which can enhance your bottom line, move more copies through your sales channels, and grow your publishing company.

This session will give you some specific tips to generate more media coverage including:

• Using Google Alerts to track down new contacts
• Signing up with PRNewswire's ProfNet and/or www.helpareporter.com
• Media releases
• Print versus electronic is one better than the other, how to judge for yourself
• Newsletters, blogs deciding what is right for you and your book(s)

Learn how to use social media tools and the new, live Web for publicity, book marketing, and building readership. Topics include a simple guide to RSS feed and blogging technology, getting your message into the live Web via social bookmarking, social networking, media communities, news aggregators, and virtual worlds; building a social media newsroom; and using social media technologies such as widgets and mash-ups as highly effective viral marketing tools.

Learn how to use social media tools and the new, live Web for publicity, book marketing, and building readership. Topics include a simple guide to RSS feed and blogging technology, getting your message into the live Web via social bookmarking, social networking, media communities, news aggregators, and virtual worlds; building a social media newsroom; and using social media technologies such as widgets and mash-ups as highly effective viral marketing tools.

• Learn what distinguishes a bestselling, brand-building book cover from a cover that practically guarantees your book will never sell.
• Hear three amazing success stories of self-published authors who leveraged their book covers into blockbuster brands (one just sold her one-millionth copy!)
• See seven real-life case studies of ho-hum book covers that were transformed into brand-building marketing tools.

You'll leave this content-rich, fast-paced presentation with dozens of inspirational - and useful - ideas.

Got a niche book? Or a mainstream title that you can’t get the media to pay attention to? You might be a candidate for a more targeted online marketing approach. And because successful online marketing begins with the right mindset, this fast-paced session starts with a crash course in sales and marketing fundamentals, so you’re not dreading the process.

From there, you’ll learn an proven strategy for finding tons of reviewers happy to get the word out on your books (far more than you’d find with a traditional promotional approach); how to create a web site that’s easy to get around, wears dozens of different hats, and works 24/7 to maximize the potential of any site visit; how to launch an ezine to build your reputation and bottom line; how to create and use “article toolkits” to dramatically boost site traffic (AND how to create powerful "article resource boxes" and email signatures); how to get all that (and more) done and still have a life, and much more. Bonus: Learn a powerful and virtually no-cost strategy to add 50-100% more pure profit to the majority of your online sales.

Whether you have one book or dozens of them, learn to easily and painlessly turn those pages and ideas into an entire product line. This session promises new filters for viewing what you’ve already done and have been considering doing. Discover products that have zero production costs, providing you 100% profit and minimal development time. Expand your entire product line into various formats and languages using your book content as a base. Customize your products for specific industries and organizations.

Unearth new markets and new revenue that’s right under your nose.

Strong and creative publicity is essential to effectively launching any new book. This session covers book publicity basics—what, when and how to do it for best results.

Since timing is a key element in any successful pr campaign, we cover step-by-step the main tasks every publisher/author must consider as well as how to organize their media efforts for maximum exposure.

If you're not maximizing your exposure or promotion on the net, you're missing a boatload of sales. This class will teach attendees how to go from tame to terrific when it comes to virtual presence, promotion and making the most of Internet sales and traffic. We'll unveil what it takes to drive traffic to your web site and what a good web site should really look like.

We'll look at the secrets of how buyers surf and what it takes to make your site sing. We'll show how to become expert bloggers and how to syndicate their blogs. Plus, we'll show you how the Internet can help you build your expert status in record time, and sell more books and bigger ticket items like audio products and seminars. We'll discuss the latest trends in Internet promotion and how to tour yourself virtually without stepping outside your house.

You can make more money, eliminate returns and increase your sales when you sell your books in non-bookstore segments such as gift shops, catalogs and other lucrative segments. In addition, the buying and payment periods are shorter, and direct access to buyers will make your promotional dollars more efficient. But the purchasing process is different for each niche.

Learn the nuances, buying practices and selling techniques that will help you sell more books, more profitably in special-sales markets

During this session, you will learn the important factors in building a better book contract from Jonathan Kirsch, the Association's counsel since its inception. As an author, a columnist, broadcaster, adjunct professor as well as a publishing law attorney, Jonathan brings special insight into this subject.
Specifically he will cover the following areas:

• Five clauses that MUST appear in every book contract.
  The perils of using someone else's contract form, and how to avoid them.

• "Plain English" vs. "Legalese," and why simpler is not always better.

• "Stealth" contracts and how to avoid taking legal risks and obligations without knowing it.

• Why book contracts do not last forever.

• What to do with a book after it is signed.