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Use the Links Below to View Previously Recorded Sessions. (Each purchased recording can be viewed up to 3 times.)
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Own
Your Niche on the Internet and Beyond
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| Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to book contracts with several traditional publishers, corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares the lessons that
authors can use to effectively build an audience online. |
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| Do you wonder how to arrange your Facebook, Twitter, Google+, Pinterest, LinkedIn and blog marketing? It's pretty confusing when you first get started with social media. But what if you had a way to make sense of all those profiles, status updates and posts? In this fast-paced and informative live webinar, you'll learn the "Hub and Outpost" method of organizing your social media properties. |
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| In 2010, this webinar’s presenter released an updated edition of one of his award-winning books. Months away from being on Amazon or in bookstores, the book was released only to his ezine subscriber list. At that point, he was in the red to the tune of $12,500 for the design and printing of 6,000 copies of the book. Within 45 days of the release date, he was in the black. And virtually every penny he’s made since then has been pure profit. At the heart of this uncommon outcome is a four-pronged ebook strategy (and no, we’re not talking about Kindle here) that’s a natural for any non-fiction how-to book. |
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| Your brand is not a single statement or clever quip but a multilayered, congruent story told across multiple channels, both online and off. This webinar details the process of implementing the Modern Marketing Pyramid™ by creating a cohesive integration between social media, public relations, business development and best strategic marketing practices. This highly engaging session explores the key elements of platform development, the essential actions of brand and buzz building and the content marketing activities critical for thought leadership. |
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| Would you like to sell hundreds of books in the next two weeks? Would you like to get thousands of new visitors to your website in the next month? Would you like to learn how to connect with the top websites your potential buyers are already visiting almost every day? Join John Kremer, longtime IBPA Publishing University faculty and author of 1001 Ways to Market Your Book, as he delivers the latest tips on how to get thousands of eyeballs online - so you can sell more books in the coming year. |
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| Pinterest is a lifestyle brand that allows you to create a visual online pinboard, organized around topics of your choice, by category. Launched March, 2010, Pinterest has grown 4000% in the last six months, it has 17 million users a month and is the 60th most visited site in the U.S. Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn — combined. But beyond these star statistics, this webinar will show authors, entrepreneurs, expert and small businesses how to set up and use Pinterest and ten ways to make the most of this new marketing tool. |
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| These days, there isn’t a publishing company out there that can ignore ebooks. They are everywhere and they require a lot more work to create, distribute and market than publishers might realize. So if you haven’t jumped on the ebook bandwagon yet, what can you do? Should you go to a separate vendor for ebook creation, another for distribution, another for marketing? Should you do it all in-house? And what’s involved in the ebook creation and distribution process? View Adam Salomone, Associate Publisher of The Harvard Common Press, as he walks through the process that HCP used as a small publisher to get their 140 title backlist converted and distributed to all the major platforms. And also learn the decision steps that went into charting a course to successful ebook implementation. |
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| Frustrated by too little traffic and little or no revenue at your blog? You need to know the tricks of how to make blogging really pay. Otherwise, it isn't much more than a time-consuming hobby. Joan Stewart, The Publicity Hound, who has been blogging for seven years and making money doing it, will give you a treasure chest of ideas, tactics, tools and advice on how to turn your blog into an ATM machine--without annoying your readers. If you are a current blogger, are getting ready to start a blog, starting an affiliate program, or want to ramp up your current program, this is the webinar for you. |
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| So now you’re online and being “social” – what’s next? Well it’s time to gather your followers back to your website. Whether you’re seeking fans, followers or friends… learn how to leverage the essentials of Facebook, Twitter and YouTube for book success! This class will take you through the important steps to not
only get a presence on these high traffic social media sites,
but monetize them as well. We’ll look at branding, messaging,
and identify social media goals.
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| Facebook and Twitter are great, but if you’ve found that you’re not hitting your goals, or it’s taking too much time, let this course teach you how to interact with REAL people in real time and build a real audience. Your audience is more than someone you hope to sell a book to - they will lead your book clubs, take your courses, and pay for you to speak to their companies. Your Audience should be a FAN base. As an author and expert, the end game for social media is to engage your audience and build an army of fans who take you viral. We’ll cover some key tips for Facebook and Twitter, and THEN we’ll switch to BlogTalkRadio and Meetup.com (plus a little YouTube coaching) to help you engage REAL people, face to face, create podcasts and workshops as you go AND get sponsors! |
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| Once you are ready to launch your media campaign, you’ll need the tools to do that one or more releases, an author bio, some sample interview questions for broadcast media or online virtual interviews, a "sell" sheet and more. We'll talk about how to put together a media release that will get you the coverage that you want and deserve.
We'll explain the process in detail and give you replicable examples in the slides and key downloadable links.
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| Whether you are a brand new author or an experienced writer, this presentation will teach you 10 relatively low-cost opportunities for book promotion. Topics covered include:
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| Why not know before you write a word of your book if it will earn back all of the prep, printing, and promotion costs within about 30 days of its launching? Then reap about 50% profit, soon, so you can get other wanted products in those same buying hands? How do you do that? Through a two-week, one-mailing test to a few hundred potential buyers who are actively involved in your targeted niche. The cost? Very little compared to a print run. The benefits? You'll know before printing where your buyers are, roughly how many will buy, whether they will respond to your title, and how much they will pay. In other words, bye-bye risk, sleepless nights, and hapless adventures.
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| While signing up for a LinkedIn account is easy, few entrepreneurs, authors or small and medium-size business owners realize just how powerful their LinkedIn presence and interactions can be! This session will explore the best practices for levering your LinkedIn account as a marketing and brand-building tool. Topics covered include:
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| Join John Kremer, longtime IBPA Publishing University faculty and author of 1001 Ways to Market Your Book, as he delivers the latest tips on how to get thousands of eyeballs online – so you can sell more books in the coming year. You will learn:
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| Have you
been unable to turn blogging into a bestseller? You will learn:
Steve will show you the benefits of having a Top-Five blog and how to start one today |
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| Note: Prices are reduced for this playback because there is some static on the audio. "As many in publishing struggle to find ways to improve on an increasingly outdated business model, independents such as Akashic--which are more nimble and less risk-averse than major publishing houses--are innovators to watch." --LOS ANGELES TIMES
Join Akashic Press founder and publisher (and rock group bass player) Johnny Temple, winner of the Miriam Bass Award for Creativity in Independent Publishing and the 2010 Jay and Dean Kogan Award for Excellence in Noir Literature, as he answers these and as many of your questions as you can throw at him, in an informal and informative online program. |
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You will learn:
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Today, social media, blogs, and a new crop of news/lifestyle websites make it possible to instantly connect authors and publishers with consumers. In this session, you will learn:
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In this webinar, Bruce Shaw and Adam Salomone, of The Harvard
Common Press, will discuss what they’ve done to realign their
thinking on acquisitions and content distribution, and what
it means to be a niche content publisher in the digital age. |
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| Discover 10 things you can do right now to enhance, improve, or optimize your online presence. We would all love to get better search results and more exposure for our books online, but who has the time for a full-blown plan? Though having and implementing a well-thought-out plan is ultimately the best approach, there are still things you can do in a just a few hours that can get you better exposure in a short time. Author and publisher Deltina Hay discusses:
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| Confused about how to get the most from the Twitter phenomenon? This practical, hands-on webinar helps authors and publishers begin, expand or improve their tweeting. Tips and tricks will include how to:
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| Question: What do Seth Godin, Heather Armstrong, and Stephanie Klein have in common? Answer: They are all best-selling authors. But before that, they were all bloggers. Whether you’ve published a book, plan to publish a book, or are simply interested in learning how to build a solid online platform, a good blog is one of the best tools you can have in your arsenal. Think about it: If you develop a loyal, steady stream of blog readers, you not only have some built-in buyers for your future books – you’ve got built-in publicists. This practical webinar will help you get started blogging,
or improve the blog you have already. |
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| This session will cover the way authors can use blogs to promote their books via blog tours, blog syndication and guest blogging. You’ll learn how to find blogs that would be appropriate and
receptive to your book or business and proven methods for approaching
blogs and websites to pitch your book. Topics covered include:
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| There's a lot of buzz these days about marketing through social media. In a recent survey, 94% of the authors and publishers said that they planned to use social marketing this year. While social marketing can be a terrific way to promote authors and books, it can be a frustrating waste of time if you don't do it right. In this session, you'll get an overview of social media marketing opportunities and advice on planning for success. Then we will go into more detail about promoting successfully through social networks such as Facebook, LinkedIn and Twitter. |
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| Your book cover is more than product packaging. It's the most powerful marketing tool you have in your arsenal. As an author and expert, the key question you must answer is . . . which book cover design is the right foundation for YOUR brand? In this one-of-a-kind online session, you will learn what distinguishes
a bestselling, brand-building book cover from a cover that practically
guarantees your book will never sell |
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| You’ll benefit big-time from this informative webinar led by returning speaker Penny Sansevieri of Author Marketing Experts. Learn how to put your marketing and social networking pieces together build an amazing website that works for you! |
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| Are you ready to leverage the latest and hottest social networking site? If so you'll love this class. Twitter has taken the world by storm, 140 characters at a time. This session will teach you the ins and outs of creating your own Twitter Success! |
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| Generating more book sales and increasing the bottom line! What do you do now that the publication date has passed and the initial launch of your book is complete? Or you didn’t have a real launch with all the early elements in place…but the books are now off press and you need to get things rolling…fast! You have worked hard and focused so much attention on getting the book on and off press and all those early details. Now what can be done and should be done to realize sales from these early efforts and those that will now follow. There seems to be so much that can be done…how do you choose which is right for your book and how can you do it all?! These are questions that plague the independent and small presses both for their new titles and their back list. Learn from seasoned Book Marketer, Sharon Castlen how the media and distribution work together to realize sales and how to go beyond the basics to increase sales and the bottom line. Learn the strategies for YOUR book and take away elements you can use immediately. |
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| Bookstore Sales have declined each month since January 2009. And every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores more profitably on a non-returnable basis. Are you getting your share of these sales? In this webinar you will discover how to find new markets for your current titles (nonfiction and fiction), locate new users for your existing content, find new uses for your basic information and increase your unit sales, revenue and profits. |
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| Ebooks are the fastest growing segment in an otherwise stagnant book publishing market. How can the independent publisher develop a smart ebook strategy to profit from the rise of ebooks? Fresh from a popular keynote presentation in New York at Publishing University 2009, where he also presented the one-hour “p-Books to e-Books” class alongside Dan Poynter, Mark Coker of Smashwords will help demystify ebook publishing, distribution and marketing. |
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| Learn how to build a strong presence on the Social Web without getting overwhelmed. This class will show you how to set up and implement essential social-media tools like blogs, social-networking sites, media communities, and social calendars. Learn how to integrate them so that your workload is greatly reduced. Discover how to blog once, upload a photo one time, enter an
event in one place, and feed all of it into your social-networking
pages, your blog, and your Website. Creating this type of dynamic
presence is necessary for success on today's Internet. This
process does not have to be difficult or ridiculously time-consuming.
Careful planning can make it practically painless! |
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| What’s Different When Selling Books into the Christian Marketplace? Can my Christian book also sell into the secular bookstores? The Christian market can be intimidating with all its components. What book goes where and can they cross over from the Christian bookstore to the Church bookstore to the Secular bookstore? What do you need to know to capture this huge market? The basic marketing tools are the same but the players, pricing and strategy are different. This webinar focuses on the essential tools and resources you
need to penetrate this market and all its sections. |
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| Last year, social media and Web 2.0 established itself as the present and the future of the Internet. So, if you did not established your presence in this new Internet arena last year, you had better do it this year, because it is not going anywhere! This webinar will focus on the essential tools you should implement in order to establish your presence in the “Social Web.” Author, publisher, and developer Deltina Hay explains:
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| You've written your book, and now you're ready to tell Oprah all about it. So, why haven't you been booked? Why are the producers not returning your phone calls? Because they know something you don't...yet. In this Webinar, two producers who've booked for Oprah and other major TV talk shows will tell you how to break the booking code and get yourself on TV to talk about your book. Karen Melamed and Barbara Wellner will show you how to:
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| If you are a publisher who strives to sell more books and gain national exposure for your authors, publicity is the answer. Advancing your business and the popularity of your books is about making sure people see your book titles everywhere. Once you learn how to harness the power of the media, your business and your authors will finally get the recognition they deserve. Isn’t it time you did something about your publicity? |
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| Picking the right projects makes the difference between success and failure, especially for smaller publishers. How do you find the right ones? You can't rely on editorial intuition or marketing expertise alone. You need both, but then you also need to check each title and your list as a whole to see if it's the best available use of your scarce time and money. Publishing expert Marion Gropen discusses how to estimate numbers you can't possibly know, how to blend the quality of a book with the number-crunching, and how to make sure you're getting the biggest impact for your efforts. |
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| Are you harvesting all of your sales potential? As the market tightens, publishers can’t afford to throw marketing dollars at books that aren’t carrying their list. Instead, looking in-house at revenue channels you already have in place and aren’t maximizing can enhance your bottom line, move more copies through your sales channels, and grow your publishing company. |
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| Whether you have one book or dozens of them, learn to easily and painlessly turn those pages and ideas into an entire product line. This session promises new filters for viewing what you've already done and have been considering doing. Discover products that have zero production costs, providing you 100% profit and minimal development time. Expand your entire product line into various formats and languages using your book content as a base. Customize your products for specific industries and organizations. Unearth new markets and new revenue that's right under your
nose. |
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| You've heard the term
"Web 2.0" but can it really help you sell more books? |
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| Successful publishing is more than just publishing the right books. This session will explain how to look in-house at revenue channels you already have in place and aren’t maximizing which can enhance your bottom line, move more copies through your sales channels, and grow your publishing company. |
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| This session will give you some specific tips to generate more media coverage including:
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Learn how to use social media tools and the new, live Web for publicity, book marketing, and building readership. Topics include a simple guide to RSS feed and blogging technology, getting your message into the live Web via social bookmarking, social networking, media communities, news aggregators, and virtual worlds; building a social media newsroom; and using social media technologies such as widgets and mash-ups as highly effective viral marketing tools.
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Learn how to use social media tools and the new, live Web for publicity, book marketing, and building readership. Topics include a simple guide to RSS feed and blogging technology, getting your message into the live Web via social bookmarking, social networking, media communities, news aggregators, and virtual worlds; building a social media newsroom; and using social media technologies such as widgets and mash-ups as highly effective viral marketing tools.
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| When you finish this course, you will
understand how to use your budget to plan and evaluate both editorial
and marketing strategies, and to ensure that your resources will
be adequate to carry out those plans. This is a step-by-step system,
one that can be used by non-accountants and the financially experienced
alike, making it easier to succeed in publishing well and profitably. |
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In this one-of-a-kind online session,
you'll:
You'll leave this content-rich, fast-paced presentation with dozens of inspirational - and useful - ideas. If you're serious about doing more than just publishing a book ... if you truly want to sell a ton of books, attract more customers, establish yourself as the leading expert in your industry, land more speaking and consulting engagements, solidify your brand, and build a profitable business empire, be sure to view this session. |
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| This course explores the challenges
and opportunities small publishers face in today's academic markets.
It examines the differences between academic and trade book publishing
and shows how products for students, teachers, and practitioners
in the professions have different goals, standards, procedures,
and distribution channels than products for the trade or mass
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Got a niche book? Or a mainstream title that you can’t get the media to pay attention to? You might be a candidate for a more targeted online marketing approach. And because successful online marketing begins with the right mindset, this fast-paced session starts with a crash course in sales and marketing fundamentals, so you’re not dreading the process.
From there, you’ll learn an proven strategy for finding tons of reviewers happy to get the word out on your books (far more than you’d find with a traditional promotional approach); how to create a web site that’s easy to get around, wears dozens of different hats, and works 24/7 to maximize the potential of any site visit; how to launch an ezine to build your reputation and bottom line; how to create and use “article toolkits” to dramatically boost site traffic (AND how to create powerful "article resource boxes" and email signatures); how to get all that (and more) done and still have a life, and much more. Bonus: Learn a powerful and virtually no-cost strategy to add 50-100% more pure profit to the majority of your online sales. |
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| This course presents non-technical tips
and principles for building or redesigning a book publishing web
site for less than $3,000. This course resulted from extensive
personal research and practical experience and includes resources,
best practice examples and personal tips from web designers and
agencies who design book web sites for a living. Attend this course
and you'll find out how to get the job done economically, on time
and with minimum frustration, thereby producing a web site that
sells and one you can be proud of. |
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| Learn to master the critical skills
you need to budget and forecast accurately using a Profit &
Loss statement and how to also budget and project your cash, using
the cash flow statement and cash flow management. With these skills,
you can predict, manage and regulate your business and the money
flowing into and out of it. Exit this session understanding these
key business tools and be in a better position to manage your
company for the future. |
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| Whether you have one book or dozens
of them, learn to easily and painlessly turn those pages and
ideas into an entire product line. This session promises new
filters for viewing what you’ve already done and have been considering
doing. Discover products that have zero production costs, providing
you 100% profit and minimal development time. Expand your entire
product line into various formats and languages using your book
content as a base. Customize your products for specific industries
and organizations. Unearth new markets and new revenue that’s right under your nose. |
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| Strong and creative publicity is essential to effectively launching any new book. This session covers book publicity basics—what, when and how to do it for best results. Since timing is a key element in any successful pr campaign, we cover step-by-step the main tasks every publisher/author must consider as well as how to organize their media efforts for maximum exposure. |
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| If you're not maximizing your exposure
or promotion on the net, you're missing a boatload of sales.
This class will teach attendees how to go from tame to terrific
when it comes to virtual presence, promotion and making the
most of Internet sales and traffic. We'll unveil what it takes
to drive traffic to your web site and what a good web site should
really look like. We'll look at the secrets of how buyers surf and what it takes to make your site sing. We'll show how to become expert bloggers and how to syndicate their blogs. Plus, we'll show you how the Internet can help you build your expert status in record time, and sell more books and bigger ticket items like audio products and seminars. We'll discuss the latest trends in Internet promotion and how to tour yourself virtually without stepping outside your house. |
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| You can make more money, eliminate returns and increase your sales when you sell your books in non-bookstore segments such as gift shops, catalogs and other lucrative segments. In addition, the buying and payment periods are shorter, and direct access to buyers will make your promotional dollars more efficient. But the purchasing process is different for each niche. Learn the nuances, buying practices and selling techniques that will help you sell more books, more profitably in special-sales markets |
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| During this session, you will learn the important
factors in building a better book contract from Jonathan Kirsch,
the Association's counsel since its inception. As an author,
a columnist, broadcaster, adjunct professor as well as a publishing
law attorney, Jonathan brings special insight into this subject.
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