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Use the Links Below to View Previously Recorded Sessions. (Each purchased recording can be viewed up to 3 times.)
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Getting Media Coverage in
Today's Ever-Changing Market
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| This session will give you some specific tips to generate more media coverage including:
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A Survival Guide to the New,
Live Web: A Two-Part Series on Web 2.0 and Social Media Optimization
with Deltina Hay of Social Media Power - Part Two: The Essentials
Speaker: Deltina Hay
Learn how to use social media tools and the new, live Web for publicity, book marketing, and building readership. Topics include a simple guide to RSS feed and blogging technology, getting your message into the live Web via social bookmarking, social networking, media communities, news aggregators, and virtual worlds; building a social media newsroom; and using social media technologies such as widgets and mash-ups as highly effective viral marketing tools.
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A Survival Guide to the New,
Live Web: A Two-Part Series on Web 2.0 and Social Media Optimization
with Deltina Hay of Social Media Power - Part One: The Essentials
Speaker: Deltina Hay
Learn how to use social media tools and the new, live Web for publicity, book marketing, and building readership. Topics include a simple guide to RSS feed and blogging technology, getting your message into the live Web via social bookmarking, social networking, media communities, news aggregators, and virtual worlds; building a social media newsroom; and using social media technologies such as widgets and mash-ups as highly effective viral marketing tools.
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Building Better Budgets:
How to Use Them to Improve Your Bottom Line
Speaker: Marion Gropen
| When you finish this course, you will
understand how to use your budget to plan and evaluate both editorial
and marketing strategies, and to ensure that your resources will
be adequate to carry out those plans. This is a step-by-step system,
one that can be used by non-accountants and the financially experienced
alike, making it easier to succeed in publishing well and profitably. |
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From Bestselling Book Cover
to Blockbuster Brand: How Choosing the Right Book Cover Can Launch
Your Business Empire
Speakers: Kathi Dunn and Ron "Hobie" Hobart
In this one-of-a-kind online session,
you'll:
You'll leave this content-rich, fast-paced presentation with dozens of inspirational - and useful - ideas. If you're serious about doing more than just publishing a book ... if you truly want to sell a ton of books, attract more customers, establish yourself as the leading expert in your industry, land more speaking and consulting engagements, solidify your brand, and build a profitable business empire, be sure to view this session. |
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How to Sell
to the Academic, Professional, and Higher Education Markets
Speaker: Mary Ellen Lepionka
| This course explores the challenges
and opportunities small publishers face in today's academic markets.
It examines the differences between academic and trade book publishing
and shows how products for students, teachers, and practitioners
in the professions have different goals, standards, procedures,
and distribution channels than products for the trade or mass
market. |
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Magnetize Your
Website with Online Marketing
Speaker: Peter Bowerman
| Got a niche book? Or a mainstream title that you can’t get the media to pay attention to? You might be a candidate for a more targeted online marketing approach. And because successful online marketing begins with the right mindset, this fast-paced session starts with a crash course in sales and marketing fundamentals, so you’re not dreading the process. From there, you’ll learn an proven strategy for finding tons of reviewers happy to get the word out on your books (far more than you’d find with a traditional promotional approach); how to create a web site that’s easy to get around, wears dozens of different hats, and works 24/7 to maximize the potential of any site visit; how to launch an ezine to build your reputation and bottom line; how to create and use “article toolkits” to dramatically boost site traffic (AND how to create powerful "article resource boxes" and email signatures); how to get all that (and more) done and still have a life, and much more. Bonus: Learn a powerful and virtually no-cost strategy to add 50-100% more pure profit to the majority of your online sales. | |
How to Build
or Redesign an Economical Web Site for your Publishing Company
Speaker: Robin Bartlett
| This course presents non-technical tips
and principles for building or redesigning a book publishing web
site for less than $3,000. This course resulted from extensive
personal research and practical experience and includes resources,
best practice examples and personal tips from web designers and
agencies who design book web sites for a living. Attend this course
and you'll find out how to get the job done economically, on time
and with minimum frustration, thereby producing a web site that
sells and one you can be proud of. |
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Budget Basics
for Publishing Beginners: Forecasting Sales, Returns, Costs and Cash
Flow
Speaker: Tom Woll
| Learn to master the critical skills
you need to budget and forecast accurately using a Profit &
Loss statement and how to also budget and project your cash, using
the cash flow statement and cash flow management. With these skills,
you can predict, manage and regulate your business and the money
flowing into and out of it. Exit this session understanding these
key business tools and be in a better position to manage your
company for the future. |
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Repurposing, Recycling, and
Retargeting Your Material
Speaker: Paulette Ensign
| Whether you have one book or dozens
of them, learn to easily and painlessly turn those pages and
ideas into an entire product line. This session promises new
filters for viewing what you’ve already done and have been considering
doing. Discover products that have zero production costs, providing
you 100% profit and minimal development time. Expand your entire
product line into various formats and languages using your book
content as a base. Customize your products for specific industries
and organizations. Unearth new markets and new revenue that’s right under your nose. |
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Creating a Dynamic Publicity
Launch for Your Book
Speaker: Kate Bandos
| Strong and creative publicity is essential to effectively launching any new book. This session covers book publicity basics—what, when and how to do it for best results. Since timing is a key element in any successful pr campaign, we cover step-by-step the main tasks every publisher/author must consider as well as how to organize their media efforts for maximum exposure. |
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Red Hot Internet Publicity
Speaker: Penny C. Sansevieri
| If you're not maximizing your exposure
or promotion on the net, you're missing a boatload of sales.
This class will teach attendees how to go from tame to terrific
when it comes to virtual presence, promotion and making the
most of Internet sales and traffic. We'll unveil what it takes
to drive traffic to your web site and what a good web site should
really look like. We'll look at the secrets of how buyers surf and what it takes to make your site sing. We'll show how to become expert bloggers and how to syndicate their blogs. Plus, we'll show you how the Internet can help you build your expert status in record time, and sell more books and bigger ticket items like audio products and seminars. We'll discuss the latest trends in Internet promotion and how to tour yourself virtually without stepping outside your house. |
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The
Buck Starts Here
Speaker: Brian Jud
| You can make more money, eliminate returns and increase your sales when you sell your books in non-bookstore segments such as gift shops, catalogs and other lucrative segments. In addition, the buying and payment periods are shorter, and direct access to buyers will make your promotional dollars more efficient. But the purchasing process is different for each niche. Learn the nuances, buying practices and selling techniques that will help you sell more books, more profitably in special-sales markets |
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How
To Build A Better Book Contract
Speaker: Jonathan Kirsch
| During this session, you will learn the important
factors in building a better book contract from Jonathan Kirsch,
the Association's counsel since its inception. As an author,
a columnist, broadcaster, adjunct professor as well as a publishing
law attorney, Jonathan brings special insight into this subject.
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